Frisco Insider - Brewery coming + Federal Funds + More

Howdy, Frisco.

Happy Friday! You’ve nearly sweat through the entire week, dodged melting flip flops, and maybe questioned your life choices every time you sat in a sun scorched car seat. But we made it. And whether you’re in the mood for volleyball or sipping a very cold martini under a very hot sky, I’ve got your weekend plans, top stories, and a heat friendly forecast.

Let’s get to it.

Dirk & Dude Perfect-Backed Brewery Coming to Frisco

A massive new brewery and entertainment space is headed our way this fall.
Rollertown Beerworks, backed by Dirk Nowitzki, Dude Perfect, and other big names, is set to open in October.

🍻 What’s coming:

• 50,000 sq. ft. of cold beer + good vibes

• A two story taproom

• Outdoor beer garden + lawn

• Live music, comedy, and yes, sumo wrestling

It’ll become the official HQ for Rollertown (formerly based in Celina) and serve up crowd favorite brews like “The Big German”, a nod to Dirk himself.

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Frisco Woman Finds Stolen Car.…on Social Media?

After Courtney May’s Nissan Sentra vanished from her driveway, she did what any of us would do, panicked. Then she posted on social media. What she didn’t expect? A video of her car being used in a local crime spree.

What happened:

• Thieves were caught on camera breaking into cars across the city

• May’s toddler’s car seat? Ditched a mile away

• Social media posts suggest garage door openers were also stolen

Police are investigating, and May is just thankful she wasn’t in the car when the thieves struck. Friendly reminder: lock your cars, hide your valuables, and maybe skip the “trust your neighborhood” mentality.

Frisco Gets $850K for Housing & Social Services

Frisco just secured $850,000 in federal funds from the Community Development Block Grant program. The goal? Help low to moderate income residents deal with skyrocketing housing costs.

Where the money’s going:

• Meals on Wheels, Frisco Family Services & The Samaritan Inn

• Emergency food, housing, clothing, and case management

• Drainage & street repair projects tied to affordable housing

The funds will help over 1,200 residents, with improvements rolling out through September 2026.

FLOR Lifestyle Studio Opens in Frisco Square

There’s a new place in town that smells really good.
FLOR Lifestyle Studio just opened on Coleman Blvd in Frisco Square, and it’s more than just a candle shop.

What you’ll find:

• Globally sourced, chemical-free candles & fragrances

• Organic clothing, baby items & home décor

• A focus on wellness and intentional living

Smells like a solid gift spot to me.

AVP Beach Volleyball League

📍 Comerica Center | Friday, Aug 8 & Saturday, Aug 9 | Ticketed
Catch Olympic level athletes battling it out on the sand in Frisco. This week marks the eighth round of AVP League action, and yes, many of these stars just returned from Paris. Beach vibes, world class spikes, and stadium AC? Count us in.
Details: Here

Women’s Golf Clinic

📍 PGA of America Coaching Center | Friday, Aug 8 | 11 AM – 12 PM | Ticketed
Whether you're a golf newbie or looking to fix that slice, this women's only class gives personalized coaching in a fun, supportive space. No clubs? No problem.
Details: Here

Summer Movie Series (Monsters University)

📍 The PGA District | Friday, Aug 8 | 8 PM – 10 PM | No Cost
Family movie night returns! Bring your blankets, grab a snack from one of the PGA restaurants, and enjoy Monsters University under the stars. Lawn chairs aren’t allowed, but pets on leashes definitely are.
Details: Here

Frisco Starfest

📍 Frisco Commons Park Saturday, Aug 9 | Starts at 6 PM | No Cost
Stargazers, this one’s for you. The Texas Astronomical Society brings out telescopes and expertise for a monthly night of cosmic discovery. View planets, constellations, and maybe catch a shooting star. Weather permitting.
Hotline: 214-800-6000
Details: https://calendar.google.com/calendar/u/0/embed?src=...

Frisco Rotary Farmers Market

📍 3000 Internet Blvd | Saturday, Aug 9 | 9 AM – 1 PM | No Cost
Your Saturday morning reset: Fresh produce, honey, meats, wine, and local artisan goods. Come early before the peaches are gone.
Details: www.friscorotaryfarmersmarket.com

Fri 08 – Sunny | 100° / 78°
Sat 09 – Mostly Sunny | 100° / 77°
Sun 10 – Mostly Sunny | 98° / 76°
Mon 11 – Mostly Sunny | 96° / 75°

Translation: It’s a good weekend to wear SPF, drink water like it’s your job, and only challenge friends to beach volleyball if you're okay with immediate regret.

That’s it for this week, Frisco! Here’s to staying safe, staying cool, and keeping this little city of ours thriving.

Catch y’all Monday!

— Hamza Sohail | Frisco Insider | Friday, August 8th